Steelcase recently announced a marketing and distribution relationship with Blu Dot, a Minneapolis-based designer and maker of modern home furnishings, lighting and accessories. Steelcase will now be able to provide customers with a complementary offering from Blu Dot through its distribution network. This relationship is part of the ongoing commitment by Steelcase to deliver enhanced value and convenience to its customers and dealers.
The core of Steelcase business is to help organizations create great work experiences through understanding worker behavior and creating places to help people think better, feel better and be healthier. Working with Blu Dot expands the company’s breadth in an important and growing category, adding another layer to its ability to service customer needs.
“We see an interesting cultural movement, as organizations want to create inspiring places unique to their culture and brand,” said Allan Smith, vice president, global marketing, Steelcase. “We want to make that easier for them, and providing Blu Dot products through our distribution network immediately gives our customers access to a broad range of modern lounge, table, lighting and accessory offerings complementary to our own products.”
Founded in 1997, Blu Dot offers a wide array of modern home furnishings including accessories like rugs and lighting.
“Since our founding, we have been committed to creating good, well-priced, modern designs for broader audiences. In the past few years, we have experienced enormous growth in the office segment as companies use our wide collection to personalize their spaces. With Steelcase, we’re able to reach their entire dealer network with convenient tools, ordering platforms and logistics that will make specifying Blu Dot even easier. We couldn’t be more excited about this new relationship,” said John Christakos, Blu Dot CEO.
Steelcase will make the full Blu Dot product line available through the Steelcase Dealer Network. Dealers will order from Blu Dot and products will ship with Steelcase orders. The process will be managed through the Steelcase order entry and transportation network. Steelcase dealers can begin to order Blu Dot products immediately.
As premier dealer of Steelcase Office Furniture, AFD can now make the Blue Dot live available to our customers. Call and make an appointment to see the Blu Dot Line of more furnishings, lighting and accessories.
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